Jeep Wagoneer’s Massive Appeal

Ha ha, the WSJ’s Dan Neil brings satire and sarcasm to the topic… in an article entitled “Jeep Wagoneer’s Massive Appeal“; that’s with emphasis on ‘massive’ 🙂

You’ll probably need an account to read the full article, but here are a few quotes (any emphasis added):

OVER TIME, through constant exposure, Americans could be losing their capacity to be shocked by the dimensions of the full-size SUVs…
The view from the crosswalk is likewise impressive. I parked the test vehicle with its air suspension in Rock mode, lifting the belly of the beast 10 inches off the ground. When I stood in front, the ‘on’ in the Wagoneer’s front badging was level with my nose. I wonder what that would taste like?

The Wagoneer is also extra-wide: 94 inches, mirror wingtip-to-wingtip.

For another day: the fetishizing of size in the luxury SUV segment, its sociological causes and shared costs, including the increased risk to pedestrians. For now, it’s worth noting the Wagoneer fairly bristles with standard-equipment safety systems, including full-speed forward collision alert; pedestrian/cyclist emergency braking; and rear blind-spot and cross-path detection.

Power/torque: 471 hp… Curb weight: 6,400 pounds [as equipped] … the old [referring to the original Grand Wagoneer that is over 30 years old] and new get about the same observed gas mileage, in the neighborhood of 11-13 mpg.
— WSJ 3/19/2022 Jeep Wagoneer’s Massive Appeal

See more on the topic of the growing size of American vehicles at pickups-are-getting-bigger

See more on the topic of large vehicles having a tendency to run over and kill people see newer (2022) IIHS study, or the older studies — we’ve known about this for decades (e.g. Lefler, 2002) — as the vehicle mix has skewed ever more-and-more “light truck” (pickups and SUVs) category.

Oh, and with that low of an mpg, you say, certainly the buyer is assessed a ‘gas-guzzler tax‘? No, of course not; the gas guzzler tax never applied because “Trucks, minivans, and sport utility vehicles (SUV) are not covered because these vehicle types were not widely available in 1978 and were rarely used for non-commercial purposes”




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